Interested buyers may require a dossier, that is written by the banks JP Morgan and Rothschild. However, expect a rather deep dive in your purse since Taittinger is estimated to approximately 450 million euros. According to the daily Le Figaros financial pages Starwood does not expect to sell for less than 550 million euros. The auction is expected to begin this week.
Amongst the assets are 288 valuable hectares of vineyards in the best areas and 20
million bottles of champagne in the cellars. On top of that put activities in other wine areas such as Bordeaux, Loire and California. They may be sold separately though.
The sale of Taittinger follows another mentioned sale, namely the one of Lanson International which was acquired by Boizel Chanoine Champagne in the end of 2005.
På dansk
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